ALEX AIONO - BIG MISTAKE

DIRECTOR’S APPROACH

For this visual we shot YouTube sensation Alex Aiono for his new single Big Mistake as we focused centrally on him and being entrapped in his mind to symbolically showing him breaking out of a straitjacket. Through his emergence he breaks out of the jacket into the formulation of dance that leads to an incredible performance on a soundstage in Los Angeles. This is the result 1 million views later.

PRODUCTION STILLS:

ON SET CREATING BEHIND THE SCENES

CREDITS:
Director: Mills Miller
Label: Interscope
Commissioner: Vincenza Conticchio
Director: Mills Miller
DP: Adriel Gonzalez
Producer: Jason Claiborne
Gaffer:: Louis Weissman